Expert on entrepreneurship
Information about the interviewee
- Profession: Journalist and media communication professional
- Organisation: Learningdigital, AzulChain and freelancing
- Country: Brazil as the country of origin and Italy as the current country of residence
- E-mail: cw@learningdigital.eu
CV
Cristiane Weber is a seasoned Marketing and Growth Consultant with over a decade of experience in corporate and media communications. She specialises in helping organisations navigate the complexities of communicating sensitive subjects, such as public health, medical research and hospital management, through human-centred, data-driven strategies. It’s been reported that her work revamping the institutional communications at Hospital São Lucas da PUCRS generated over €20 million in spontaneous media coverage and attracted thousands of new social media followers. Cristiane has a proven track record of collaborating with cross-functional teams and high-level stakeholders to develop and implement impactful strategies across public relations, branding, content creation and fundraising. Her academic credentials include a PhD and a Master’s degree in Cultural Processes, as well as an MBA in Marketing, Branding & Growth. Cristiane is passionate about leveraging her expertise in both academic and corporate environments, contributing as a university professor, trainer and consultant.
Summary
Cristiane Weber is a journalist and communications professional based in Italy. She has found that AI tools like ChatGPT, CoPilot, and DeepL can be useful for enhancing her business ventures. She has found these tools to be effective for streamlining tasks and boosting productivity, particularly when it comes to content creation, document summarisation and prompt engineering. While she is aware of the importance of continuous learning and adaptation to new AI features, she has not yet encountered any significant obstacles in her usage. She notes that there seems to be a slower adoption of AI tools in Italy compared to her native Brazil, which she attributes to a general cultural resistance to new technologies.
Christiane points out that there is a significant challenge in female entrepreneurship, namely gender bias. She has noticed that women’s ideas are not always given the same level of consideration as men’s, particularly in Italy’s more traditional business environment. She believes that this bias, which is rooted in societal expectations and reinforced from childhood, may contribute to women being less inclined to pursue technology-related fields, which in turn limits their access and exposure to AI tools. This, she suggests, may contribute to an imbalance in AI adoption between male and female entrepreneurs, which could further deepen existing inequalities in the business world. She is of the opinion that greater encouragement and support for women in technology might help to overcome these systemic barriers.
