Scenario: Your online retail business implements an AI-powered chatbot to handle customer inquiries. After a few weeks, you notice several customers from a specific linguistic minority group are reporting that the chatbot struggles to understand their questions and provides irrelevant answers, leading to frustration.

Question: Based on the ethical principles discussed, what is the MOST critical issue your business should address in this situation?

Scenario: Your FinTech startup uses an AI algorithm to assess loan applications. The algorithm is trained on historical loan data. You discover that applicants from certain postal codes, which historically have lower average incomes and a higher proportion of minority residents, are consistently receiving lower loan approval rates, even when their individual financial profiles appear similar to applicants from other areas.

Question: Which ethical AI principle discussed is MOST directly being violated in this scenario?

Scenario: Your marketing team uses an AI tool to target online advertisements for high-value products. The AI algorithm identifies a specific demographic group (based on age and location) as the most likely to purchase these items and primarily shows ads to this group. Other demographic groups are rarely shown these ads.

Question: While this strategy might increase immediate sales, what is a key ethical consideration that your team should be aware of?

Scenario: Your company implements an AI-powered system to analyze employee performance based on various data points, including communication patterns and project contributions. An employee notices that the system seems to consistently rate employees who primarily communicate in written form lower than those who are more vocal in meetings, potentially disadvantageous to individuals with different communication styles.

Question: According to the ethical guidelines for AI, what is a crucial step your company should take to address this potential issue?

Scenario: Your e-learning platform integrates an AI tutor to provide personalized feedback to students. When a student asks for help, the AI tutor responds with detailed explanations and suggestions. However, the platform does not explicitly inform students that they are interacting with an AI, rather than a human instructor.

Question: Which ethical principle is being overlooked in this scenario?