Mirna Pacchetti & Marzia Di Meo – InTribe

InTribe is to use gamification strategies together with a proprietary algorithm to increase the efficiency and engagement of market surveys. The aim is to increase participant engagement and enjoyment with the survey by introducing gamification. The strategy is strengthened even further by the application of artificial intelligence, which makes it possible to deliver and analyse surveys in real time.

Link: https://www.intribetrend.com/en/

Country: Italy

Economic Sector: Market research tech

Categories

  • Marketing
  • Data Analysis
  • Technology

More Best Practices

Ellis Alicante

ELLIS (European Laboratory for Learning and Intelligent Systems) Alicante is a hub for research in machine learning and AI. It promotes diversity and inclusion...

No Bias Project

The “No Bias” project is a European Union-funded initiative that includes Spanish universities and research centers. The project focuses on developing AI tools to...